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An advertisement is one of the most effective means of reaching out to target clients and customers. Where traditional forms of advertising such as the print media and electronic ones such as television have been the go-to modes of marketing, social media has emerged in recent years as a viable option and is growing in popularity.

Social networking sites such as Facebook and Twitter generate around $5 billion annually from advertising, and the figure is expected to double in the next couple of years. Other than providing information about products and services, an advertisement creates an attraction that later yields volume business.